For the same reason a man wouldn't like it if you held a gun to his head and said, "Be romantic -- or else!" Let's face it, regardless of whether your guy happily woos you with flowers and a romantic dinner or remembers at 9:30pm and offers to share his beer, there's no escaping the emotional blackmail inherent to this "holiday."

But let's cast it in a different light. Your guy is already being as romantic as he can -- Valentine's Day merely sheds a starker beam on his current state of development. So instead of treating the day like the final exam for Romance 101, why not look at it as a chance to improve an overall upward trend in attentiveness and sensitivity? To that end, here are four suggestions.

1. Be clear with your expectations.
Information is power. If you tell a man exactly what you'd like to happen on Valentine's Day, you're much more likely to get it -- and you'll save him a lot of guesswork. And a few experiences with giving you what you want greatly increase the odds of his coming up with something on his own to surprise you with.